Vetericyn Launches New Brand Refresh
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Vetericyn refreshes Vetericyn Plus, their best-selling wound, skin, eye, and ear care product line.
Bold type, bright colors, and new indications underpin a new look to the packaging for this leader in the wound care category.
RIALTO – November 17, 2022 - Vetericyn, a leader in animal health and wellness products, launched today a brand new look for their cutting-edge Vetericyn Plus® animal healthcare line. Their innovative technology uses hypochlorous, a molecule naturally produced by the body’s white blood cells, to provide animal owners a safe and highly effective solution to caring for wounds and skin ailments at home.
The Vetericyn refresh look underscores Vetericyn’s focus on giving pet parents, animal owners, and livestock producers hospital-grade technology to provide aid to their animals when suffering from cuts, allergies, and sores. The new packaging features bold product titles and a vibrant color palette to help customers easily identify the right product for their needs.
“We streamlined the flow of information. From a prominent product name to quick and easy-to-read indications to application images on the labels and box artwork,” said Juan Garcia, Senior Multimedia Designer at Vetericyn. “However, we also maintained legacy elements so our customers will recognize the refresh as a progression of the same great Vetericyn product they know and love.”
Balanced Look
The new look balances a clean look with bold colors and fonts. “Whether a customer is scanning a gallery of products online or walking the aisles of a retail store, our products will be even easier to identify,” said Geoff Hamby, Marketing Director at Vetericyn. “Our new look retains the clinical feel our science-backed technology warrants but livens it up with bright colors and great animal imagery.”
Expanded Color
An expanded color palette helps organize different indications for quick identification. Blue for wound care. Purple for eye care. Orange for ear care. Red for hot spot care. Additionally, there are species-specific products with their own unique colors. All products feature a new information hierarchy and updated indications.
“As a company committed to innovation, an important part of that is listening to our customers. This enhanced branded helps customers choose the right product for their needs. With many of our smaller pet offerings now in individual product boxes, we have more real estate to educate users,” says Scott Van Winkle, Vice President at Vetericyn. “This is an exciting new look for Vetericyn and we can’t wait to get it on retail shelves!”
The new packaging will begin shipping to retail partners in late November.
About Vetericyn: Vetericyn has been developing revolutionary pet and equine products to help keep animals healthy since 2009. Their award-winning product line is fueled by cutting-edge science and a passion for innovation. Family-owned and operated in the USA, they help pet owners and veterinarians worldwide take better care of their animals. Vetericyn is manufactured and bottled by Innovacyn, Inc.
About Innovacyn: Innovacyn is a leader in creating innovative medical devices and healthcare solutions, driving advancements in the human and animal health industries. Innovacyn is headquartered in Rialto, CA, USA, where it continues to grow its line of innovative human and animal healthcare products.
